Please Join Us in Celebrating Diversity and Pride in Amherst

Pride Flag Raising Ceremony PosterJuly 2014

The SOAR Community Health Board and the CHA Cultural Diversity and Social Inclusion Committee, in partnership with the Town of Amherst will be hosting a flag raising ceremony on Thursday July 17th at 12:00 noon, at Victoria Square  (58 Victoria Street, Amherst) to celebrate Pride 2014.

Everyone is welcome and encouraged to attend this joyous event! Join local dignitaries and special guests Gerard Veldhoven (rights activist for over 40 years) and Order of Canada recipient Eldon Hay, human rights activist from Sackville, NB. Book off your lunch hour and join us in downtown Amherst for the rainbow flag raising ceremony. Cake and cold refreshments will be served.

Information on Canada’s Anti Spam Legislation from the Canadian Chamber of Commerce

Canada’s Anti-Spam Legislation (CASL)

Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) and the installation of computer programs. CASL also prohibits the unauthorized alteration of transmission data. The rules that apply to CEMs come into force on July 1, 2014 while the rules governing computer programs take effect Jan. 15, 2015, followed by the private right of action on July 1, 2017.

What You Need to Know About Sending Commercial Electronic Messages

  • CASL applies to everyone—individuals, incorporated and unincorporated businesses, not-for-profit organizations, etc.—who sends electronic messages for commercial purposes.
  • Under CASL, electronic messages can include emails, SMS text messages, instant messages and messages sent through social networks.
  • CASL defines a CEM as a message that encourages participation in a commercial activity. This includes advertisements and information about promotions, offers, business opportunities, events, etc.
  • Under CASL, consent is required before sending a CEM. Yet, an electronic message that is sent to obtain consent to send a message for commercial purposes is also considered a CEM.
  • Consent can either be express or implied.
    • Express consent means someone actively gave you permission to send him/her a CEM.
    • Implied consent means it would be reasonable to conclude you have someone’s permission to send him/her a CEM based on prior relationships. Implied consent could also apply to someone who has conspicuously published his/her email address, say on a website.
  • To obtain express consent, you must:
    • Clearly describe the purposes for requesting consent;
    • Provide the name of the person seeking consent and identify on whose behalf consent is sought, if different;
    • Provide contact information (mailing address and either a phone number or an email address) of those parties seeking consent; and,
    • Indicate the recipient can unsubscribe.
  • Under CASL, you must be able to prove you have consent.
  • You must include the following in every CEM:
    • The name of the person sending the message, and identify on whose behalf the message is sent, if different;
    • Contact information (mailing addressing and either a phone number or an email address) of the senders; and,
    • A mechanism that allows the recipient to easily unsubscribe at no cost.
  • There are a number of excluded CEMs under CASL. View the exemptions.


Preparing for CASL

The following resources will help prepare your organization for compliance:

Anti-Spam Toolkit
Provided for internal use in your own organizations, courtesy of Barry Sookman, McCarthy Tetrault

Webinar: What You Need to Know About Canada’s New Anti‐Spam Legislation
Hosted by the Canadian Chamber of Commerce and the Retail Council of Canada

PowerPoint: What You Need to Know About Canada’s New Anti‐Spam Legislation
Provided by the Canadian Chamber of Commerce and the Retail Council of Canada

CASL presentation to Alberta Chambers of Commerce members
Provided courtesy of the Alberta Chambers of Commerce and Dentons Canada LLP

Q & A on CASL
Prepared by the Canadian Chamber of Commerce

How to Prepare for CASL
Prepared by the Canadian Chamber of Commerce

Government of Canada’s Resource Centre for Canada’s Anti-Spam Legislation

Full Text of Canada’s Anti-Spam Law

Memorandum of Understanding between the CRTC, the Commissioner of Competition and the Privacy Commissioner of Canada re information sharing and enforcement activities under CASL